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Wednesday, May 30

The Apprentice: Naomi nobbled

This week on The Apprentice, Naomi Lay was laid out cold after picking stickers to sell on TV. I thought that was an unfair decision after Simon Ambrose failed as a producer although he tried hard bouncing up & down on a mini-trampoline. He also grabbed the solo limelight for himself when a better combination would have been him & Naomi together - I'm not sure the shopping TV audience is ready for cross-ethnic TV couples and Tre Azam on his own, with his brand of straight talking sales.

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Wednesday, May 16

The Apprentice: Ghazal's gone

After being on the losing team in last week's The Apprentice, when Adam Hosker got fired, Ghazal Asif volunteered to be PM and got her wish this week. Alas, she came a cropper when she didn't use her brand & advertising gurus, Katie Hopkins & Naomi Lay, effectively. Her team failed to promote a brand and get over the message that they were selling trainers.

Up till this week, their were 4 ethnic minority candidates out of 8, Ghazal Asif, Tre Azam, Jadine Johnson & Lohit Kalburgi. This 50% contingent is far higher than previous series and is much higher than the proportion in the country. I wonder if the BBC went very-PC & OTT in getting so many on the shortlist, not forgetting Ifti Chaudri, of course.

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